As you can see I have started to write articles about internet marketing and have already been told off that I don’t appear to be adding any structure to it. What that means is that I have what they call a “butterfly mind” I keep going from one thing to another just like a butterfly hoping from one flower to another. So going forward I will group my articles together by categories and in some kind of order – OK so I am only human,but I do apologise. Something else that was brought to my attention is that I have a good knowledge of internet marketing gurus and know which ones provide quality products and which ones are just in it for the money. So I was asked if I wanted to share that knowledge on this site. So as a taster I will like to introduce you to one of the good guys a guy called Nitin Mistry I do know Nitin even though it has only been via emails. Nitin has a knack of producing quality software the reason why it is so good is that he builds it for himself and will only sell it on to the market place when he has got out of it what he initially designed it to. So today I want to share with you one of his products this product is for those of you who use Adwords and know how time consuming it can be to use Adwords. This piece of software is called “PPC Keyword Toolz” I love the advertising slogan he uses on the add “Adgrenade” in a nutshell this software will speed up your PPC campaigns by allowing you to create ad groups in seconds. Like I said Nitin is one of the good guys you can see this particular product by Clicking Here! alternatively you will see his add in my right hand sidebar. Talk to you guys later I have some flowers that I want to visit…….
PPC Keyword Toolz by Nintin Mistry
Posted on 22 March 2010 by admin
Looking For A Definitive Guide To Adwords look No Further
Posted on 20 February 2010 by admin
The Conclusive Manual to Adwords (over 200 pages) by Perry Marshall (PM) offers an approach to getting started on a lucrative foot with Google pay-per-click (PPC), known as Google Adwords. To quote Perry himself, the actual guide demonstrates to you ‘how to Defeat the learning curve and produce immediate web traffic with the planet’s quickest direct marketing machine’ Now if you know me you know I will not recommend something that I haven’t tried myself. I started a Adwords campaign and let it run and then I bought Perry’s book, I learnt a lot, but before I had time to implement it – Google banned my Adwords account due to poor quality pages. The upside of this is that I read the book two more times and made my own notes of the back of it, I was lucky that my wife also had a Adwords account so we put PM guide to work and had excellent results.
The guide is actually broken up into many clear-cut sections. The first chapter describes step-by-step exactly how to set up your first adwords campaign. Screenshots are included for each phase so you can follow along and do precisely what is advised. There is also a “Getting Started Ad Content Checklist” which summarized the chapter and can be useful. Additional resources and services are also suggested in this chapter to assist you optimize your marketing campaign.
The next “Managing the Basics” chapter goes in to fine detail about exactly how to enhance the effectiveness of your Adwords campaigns. Once you get up and operating, you will want to make sure you are getting the most for your cash which is where so many first time users go completely wrong. This particular section shows you exactly how to organise your ads, keywords etc, so that they will pull in more qualified leads/customers/buyers or whatever it is that you want. Google actually rewards you for creating relevant ads and they penalize you for creating ads that, according to them, are not relevant. In a nutshell, more related advertisements get better Click Through Rates (CTRs), cost less and come up higher in the search results. There are numerous good examples that can help you out in this chapter as well.
The next Definitive Guide to Adwords chapter is called “Making Your Traffic Pay”. It goes over conversion methods, tracking, split testing and other important issues. As you probably already are aware, traffic doesn’t do you any good unless you can convert it into customers. Here PM also discusses the big difference between the search traffic and the content traffic and when and if you should use both. As in the first chapters, there are also many good examples to assist guide you through.
“Tools, Tips & Tricks” discusses Google image ads, Google Adsense, and other lesser-known features of Google as well as other helpful tips to do with marketing your products and/or services.
In the “Your Questions Answered” chapter, regularly requested questions are tackled. Additionally, tips tend to be given about how to deal with cut-throat (expensive) keywords.
“Improving Your World” is a more educational, rather than training, chapter. And the last chapter goes on to identify more resources and services that are offered by the author. And the epilogue teaches you how and why to build a list of customers and make “backend sales” which is very important as well.
The Definitive Guide to Adwords is especially praised for its particular, step-by-step instructions and examples. It is also considered extremely easy to stick to as it blends up instruction with stories and examples to break up the content. In my opinion this is the best Adwords product on the market and hey I am not into affiliate marketing yet so there no link at this time, but if I do continue to add content to this blog in relation to Internet marketing, then I would differently want to put Perry Marshals products on here – until next time take care……….Seb
Want To Be An Adwords Experts
Posted on 18 February 2010 by admin
These people may not really be well-known but there are many Adwords specialists making a great deal of money from Google pay-per-click known as PPC ( Pay Per Click) This particular form of advertising represents the principle source of revenue for many an internet marketer, no matter whether they are an expert or not. If you are thinking about PPC for your own business or someone else’s, there is some fundamental information that you need to know.
It’s non uncommon for new on-line marketers to fail in their first attempt or attempts to profit from pay-per-click advertising. This is basically because they haven’t done enough research, read any books, or taken any courses on how to do this form of advertising in the most effective way. Setting up a successful campaign takes some learning and quite a bit of time in the beginning. But once you have an optimized campaign, you can step away from it for extended periods of time and let it work for you without you constantly checking it.
Adwords experts will tell you that when you are first setting up your campaign, don’t worry too much about all the details. Worry about getting registered and started first. You can then always come back and change anything necessary.
Start out with a very small campaign (just a few Adwords at first) until you discover ways to do it right. It doesn’t make any sense to go and do many ads if you aren’t sure exactly what you are doing yet.
In order to be effective with Google Pay per click in general, you have to make sure that you understand exactly how important keywords are to your advertisements. You should spend the proper amount of time on finding and taking advantage of the right, targeted and relevant keywords to whatever it is you are advertising. Fortunately, it’s very easy to find this information and you can use free tools to do your research. However it will remember to do the research and then generate your ads around what you have discovered. Generally when you are just starting out and don’t have much of a budget, you should choose uncompetitive keywords. These are the ones that people do type in but not so often and the reason that you are better off using them is because they cost less.
Will it take longer to get clicks? Yes. But for those who have little money to spend, you do not want to waste it competing for the competitive keywords that cost too much. Start out small and as you begin making money with your uncompetitive keyword campaigns, you can then invest that into more competitive PPC marketing.
Adwords experts will also tell you that it is crucial to track and split test your ads so that you know what is working and what is not. Don’t go by your instincts of feelings. Let the data tell you which ads are performing well. You will need to constantly tweak your ads to obtain the best possible clicks and conversions. Invest some time and money into an instructional guide or course before you let PPC get the best of you. And don t forget to read Google Terms of Reference TOS, should you not keep to them they will ban you and its not a temporary ban its a ban for life!
